← All work
In productionSales-tech · 2025
From ideal customer profile to a running outreach campaign
Sources and filters leads, writes and voices personalized messages with AI, and runs ringless voicemail + SMS sequences with consent and opt-out built in.
Co-founder & lead engineer, Grootcore Systems
How it flows
The problem
Outbound teams stitched together a lead database, a copywriter, a voice tool and an SMS sender, and still broke quiet-hours and opt-out rules.
What I built
- Lead sourcing and import, filtered against an ideal customer profile.
- AI-written, AI-voiced personalized messages for every lead.
- A visual workflow builder for multi-step voicemail + SMS sequences.
- Timezone-aware dripping with per-lead quiet hours, consent capture, suppression lists and opt-out handling.
- Campaign analytics across every step.
The result
- One platform replaces four tools for an outbound team.
- Compliance rules are enforced by the system, not remembered by people.
Stack
DjangoDRFNext.jsReact 19PostgreSQLLLMsTTSTwilio
Want something like this?
20 minutes is enough to scope it, from requirements to production.